There is no doubt that the music industry is experiencing massive disruptive change.
This disruptive change has been brought about by advances in technology:
These two changes disrupt the traditional record-label model of recording music and delivering it to listeners. Now, successful recording projects no longer require huge financial investment. Today's emerging artists can start building their own recording studio for less cash than it would cost to record in a traditional recording studio.
In addition, artists are now more able to take on roles traditionally filled by labels. Just as the costs of recording tools have come down, so too have the costs of tools for photography, graphic design, video production and direct-to-fan communication.
But as the tools have become more accessible, getting results has not become easier. A considerable degree of skill and experience are required to use these tools effectively. In addition, many more artists are creating and releasing music worldwide - making it more difficult to cut through the noise.
There is still a role for record labels, but it is a different role to the past.
Just because artists are now able to do everything themselves, it doesn't mean the want to. Activities such as post production, graphic design, video production and publicity are essential for most artists, but the time required to develop the necessary skills is time that would be more enjoyably spent creating more music. For artists that choose to embark on these additional activities, the guidance and advice of experienced experts can be extremely valuable.
Strategic planning and management - particular for production and marketing - is often misunderstood but essential for artists that want to develop their careers over time. An effective manager will determine the activities that need to be undertaken, along with the sequence, timing and resource allocation. Each artist has different needs for their career and an effective manager will develop a plan that is tailored specifically for the artist's individual needs.
It's a new world. If we're smart and disciplined we can do amazing things.
Obsessive Music only engages in activities that are ethical and respectful of artists and music lovers.